Kód: 25147040
Sponsorship in Marketing
Autor T Bettina Cornwell
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, he ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 274
Nakladateľ: Taylor & Francis Ltd, 2020
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Anotácia knihy
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the read
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
55.80 €
- Celý názov: Sponsorship in Marketing
- Autor: T Bettina Cornwell
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 274
- EAN: 9780367343446
- ISBN: 0367343444
- ID: 25147040
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 434 g
- Rozmery: 237 × 167 × 16 mm
- Dátum vydania: 13. March 2020
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