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Viac informácií o knihe Strategic Public Relations Management

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Strategic Public Relations Management
• Autor: Erica Weintraub Austin
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 398
• EAN: 9780415517690
• ISBN: 0415517699
• ID: 09088114
• Nakladateľ: Taylor & Francis Ltd
• Hmotnosť: 726 g
• Rozmery: 237 × 189 × 22 mm
• Dátum vydania: 13. February 2015

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