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Viac informácií o knihe Superconsumers

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Anotácia knihy

A simple, speedy, and sustainable path to superior growth. Eddie Yoon, a strategy consultant with over 15 years of experience, takes us into the minds of superconsumers of all kinds of brands, including American Girl, Safeway, and, even Velveeta, the $4 box of cheese. He reveals what makes these fanatics tick and why they spend so much more than other consumers. And, most important, he teaches readers how to use readily available data to identify their own superconsumers and then use newfound knowledge to transform ordinary consumers into more profitable superconsumers. Rich with data, research, and case studies!

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Superconsumers
• Podnázov: A Simple, Speedy, and Sustainable Path to Superior Growth
• Autor: Eddie Yoon
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 240
• EAN: 9781633692077
• ISBN: 1633692078
• ID: 12438851
• Nakladateľ: Harvard Business Review Press
• Hmotnosť: 364 g
• Rozmery: 220 × 149 × 25 mm
• Dátum vydania: 20. December 2016

Obľúbené z iného súdka

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