Mohlo by sa vám tiež páčiť

Viac informácií o knihe IBM Model of Electronic Customer Relationship Management

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 49 bodov

Anotácia knihy

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 80, De Montfort University Leicester (-), course: E Business, language: English, abstract: IntroductionWith the dynamic nature of the global business environment and increasing competitive pressure, organizations are shifting from product-focused strategy to consumer-focused strategy. With the advent of internet, consumers are becoming more knowledgeable and more aware of the various opportunities available to them. The internet has provided easy access to new products and access to more options leading to an expanded competitive advantage for theconsumers, greatly enhancing their choices, value and pricing flexibilities in many cases.Customer retention and loyalty has become a nightmare to many organizations, and organizations are now involved in what can be termed a relationship competition between organizations and their clients, as customers can switch from one product to the other at theclick of the computer mouse. In order to counter this phenomenon organizations are investing heavily in technologies enabling a customer-focused relationship marketing strategy. With tremendous growth in e-business and web-based services, organizations are therefore shifting to an internet based customer relationship management, hence the birth of electronic customerrelationship management (E-CRM).In this report a comprehensive analysis of how IBM uses electronic customer relationship management (ECRM) to gain insight and understanding of their customer s needs and want is carried out and also how to improve customer s relationship by satisfying those needs.[...]

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: IBM Model of Electronic Customer Relationship Management
• Autor: Christian Uwagwuna
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 48
• EAN: 9783640896837
• ISBN: 3640896831
• ID: 01644971
• Nakladateľ: Grin Publishing
• Hmotnosť: 68 g
• Rozmery: 216 × 140 × 3 mm
• Dátum vydania: 28. April 2011

Obľúbené z iného súdka

---

---

---