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Viac informácií o knihe Revolution Your Customers Want

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Manufacturers have for too long been myopic; trying to cost-reduce their way to market leadership.§§This book is about switching from an inward-centric, myopic view to bringing the customers needs to the centre of global manufacturing strategies. It contains case studies of manufacturers who have turned their organizations around by streamlining how they sell and fulfil customized products to show how manufacturers can accomplish this. Transparency and efficiency in how products are managed from quote to fulfilment is at the heart of the revolution customers want from manufacturers. Measuring the performance of manufacturing from the customers perspective is critical to this revolution.§This unique approach will interest executives in manufacturing companies, marketing and channel management, global sales, as well as CIOs and IT professionals. It is a useful reference for graduates studying international marketing, international business or channel management and undergraduates studying business.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Revolution Your Customers Want
• Podnázov: Delivering on Customer Commitments
• Autor: Louis Columbus
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 4
• EAN: 9781846283574
• ISBN: 1846283574
• ID: 01433567
• Nakladateľ: Springer London Ltd
• Rozmery: 235 × 155 mm
• Dátum vydania: 10. June 2023

Obľúbené z iného súdka

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