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Viac informácií o knihe 'This Business Has Legs' - How I Used Infomercial Marketing To Create the $1000,000,000 Thighmaster Exerciser Craze..an Ent Advent Story

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Anotácia knihy

"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission." --Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life "This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot." --Bob Rice Pet Rock Promoter "Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it." --Steve Dworman Publisher, Infomercial Marketing Report "As a jack, in an emergency, if you have a very small car ...As a rack to dry homemade pasta ...Prop it on its side and presto! Twin picture frames ...Have it bronzed and claim it's a very early Henry Moore ..." --Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details!

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: 'This Business Has Legs' - How I Used Infomercial Marketing To Create the $1000,000,000 Thighmaster Exerciser Craze..an Ent Advent Story
• Autor: Peter Bieler, Suzanne Costas
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 224
• EAN: 9780471147497
• ISBN: 0471147494
• ID: 04887865
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 336 g
• Rozmery: 233 × 156 × 14 mm
• Dátum vydania: 12. June 1996

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