Kód: 06595556
Visual Marketing
Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 320
Nakladateľ: Taylor & Francis Inc, 2007
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Viac informácií o knihe Visual Marketing
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Anotácia knihy
Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
198.29 €
- Celý názov: Visual Marketing
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 320
- EAN: 9780805862928
- ISBN: 9780805862928
- ID: 06595556
- Nakladateľ: Taylor & Francis Inc
- Hmotnosť: 750 g
- Rozmery: 229 × 162 × 23 mm
- Dátum vydania: 19. September 2007
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