Kód: 06668104
AdValue
Autor Leslie Butterfield
Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA an ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 256
Nakladateľ: Taylor & Francis Ltd, 2003
- Viac informácií o knihe
65.93 €
Bežne: 65.96 €
Ušetríte 0.04 €
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50 % šanca
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Viac informácií o knihe AdValue
Nákupom získate 159 bodov
Anotácia knihy
Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approach to gauging advertising performance.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
65.93 €
- Celý názov: AdValue
- Autor: Leslie Butterfield
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 256
- EAN: 9780750655019
- ISBN: 9780750655019
- ID: 06668104
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 470 g
- Rozmery: 234 × 159 × 15 mm
- Dátum vydania: 13. February 2003
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