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Viac informácií o knihe Advances in Luxury Brand Management

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Anotácia knihy

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Advances in Luxury Brand Management
• Autor: Jean-Noël Kapferer, Joachim Kernstock, Shaun M. Powell, Tim Brexendorf
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 256
• EAN: 9783319511269
• ISBN: 3319511262
• ID: 15467218
• Nakladateľ: Springer International Publishing AG
• Hmotnosť: 484 g
• Rozmery: 158 × 217 × 23 mm
• Dátum vydania: 11. June 2017

Obľúbené z iného súdka

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