Kód: 04472265
Advertising Concept Book
Autor Pete Barry
A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interacti ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 296
Nakladateľ: Thames & Hudson, 2012
- Viac informácií o knihe
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Viac informácií o knihe Advertising Concept Book
Nákupom získate 111 bodov
Anotácia knihy
A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises throughout that help the reader judge their own work and that of others.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
46.02 €
- Celý názov: Advertising Concept Book
- Autor: Pete Barry
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 296
- EAN: 9780500516232
- ISBN: 0500516235
- ID: 04472265
- Nakladateľ: Thames & Hudson
- Hmotnosť: 1300 g
- Rozmery: 246 × 210 × 37 mm
- Dátum vydania: 18. June 2012
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