Mohlo by sa vám tiež páčiť

Informovať o naskladnení knihy

Viac informácií o knihe Advertising & IMC: Principles and Practice, Global Edition

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 196 bodov

Anotácia knihy

For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Advertising & IMC: Principles and Practice, Global Edition
• Autor: William D. Wells, Nancy D. Mitchell, Sandra Moriarty
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 672
• EAN: 9781292017396
• ISBN: 1292017392
• ID: 04773675
• Nakladateľ: PEARSON Education Limited
• Hmotnosť: 1252 g
• Rozmery: 275 × 217 × 21 mm
• Dátum vydania: 03. April 2014

Obľúbené z iného súdka

---

---

---