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Branding has reached a new frontier. In the future brands will have to appeal to more than one or two of the classic five senses. Branding expert Neil Gains shows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory experience in brand marketing. Drawing on the latest research and design thinking he shows how brands can link storytelling archetypes and symbolism to customer experience to build a multi-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory and storytelling scale, analyzing its potential and giving it a clear pathway to optimizing its unique sensory appeal.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Brand esSense
• Autor: Neil Gains
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 232
• EAN: 9780749470012
• ISBN: 0749470011
• ID: 02083221
• Nakladateľ: Kogan Page Ltd
• Hmotnosť: 361 g
• Rozmery: 242 × 185 × 13 mm
• Dátum vydania: 03. November 2013

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