Kód: 06505659
Brand Positioning
Autor Subroto Sengupta
Brings into focus the practice and applications of positioning strategy. This book contains cases and examples from the Indian market. It analyses number of packaged goods, as well as some widely used durables such as two-wheelers ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 316
Nakladateľ: McGraw-Hill Education - Europe, 2004
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Viac informácií o knihe Brand Positioning
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Anotácia knihy
Brings into focus the practice and applications of positioning strategy. This book contains cases and examples from the Indian market. It analyses number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, and more.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
20.02 €
- Celý názov: Brand Positioning
- Podnázov: Strategies for Competitive Advantage
- Autor: Subroto Sengupta
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 316
- EAN: 9780070581593
- ISBN: 9780070581593
- ID: 06505659
- Nakladateľ: McGraw-Hill Education - Europe
- Hmotnosť: 508 g
- Rozmery: 228 × 151 × 19 mm
- Dátum vydania: 01. July 2004
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