Kód: 06673201
Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of brandi ... celý popis
Angličtina
Nákupom získate 483 bodov
Anotácia knihy
Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
199.98 €
Angličtina
Osobný odber Bratislava a 12542 dalších
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