Code: 01264284
Brands
by Celia Lury
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy. ... more
- Language:
English - Binding: Paperback
- Number of pages: 208
Publisher: Taylor & Francis Ltd, 2004
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Book synopsis
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
86.62 €
- Full title: Brands
- Author: Celia Lury
- Language: English
- Binding: Paperback
- Number of pages: 208
- EAN: 9780415251839
- ISBN: 0415251834
- ID: 01264284
- Publisher: Taylor & Francis Ltd
- Weight: 306 g
- Dimensions: 234 × 156 × 12 mm
- Date of publishing: 12. August 2004
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