Kód: 10056858
Cause Related Marketing
Autor Sue Adkins
Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for some ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 328
Nakladateľ: Taylor & Francis Ltd, 2016
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Anotácia knihy
Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functiona
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
217.19 €
- Celý názov: Cause Related Marketing
- Autor: Sue Adkins
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 328
- EAN: 9781138136427
- ISBN: 9781138136427
- ID: 10056858
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 521 g
- Rozmery: 234 × 156 × 19 mm
- Dátum vydania: 01. February 2016
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