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Viac informácií o knihe Cause-Related Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom. 

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Cause-Related Marketing
• Podnázov: Case Studies From a Global Perspective
• Autor: M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 435
• EAN: 9783030654573
• ID: 38812480
• Nakladateľ: Springer Nature Switzerland AG
• Hmotnosť: 823 g
• Rozmery: 235 × 155 × 24 mm
• Dátum vydania: 29. March 2022

Obľúbené z iného súdka

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