Mohlo by sa vám tiež páčiť

Viac informácií o knihe Commodity Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 170 bodov

Anotácia knihy

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Commodity Marketing
• Podnázov: Strategies, Concepts, and Cases
• Autor: Margit Enke, Anja Geigenmüller, Alexander Leischnig
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 425
• EAN: 9783030906597
• ID: 43155922
• Nakladateľ: Springer, Berlin
• Hmotnosť: 607 g
• Rozmery: 235 × 155 mm
• Dátum vydania: 07. May 2023

Obľúbené z iného súdka

---

---

---