Kód: 02011122
Connected Customer
Autor Marnik G Dekimpe
In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. This volume is a source o ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 372
Nakladateľ: Taylor & Francis Ltd, 2010
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Anotácia knihy
In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. This volume is a source of research ideas and fresh theory building for academics and students in marketing and related fields.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
199.57 €
- Celý názov: Connected Customer
- Autor: Marnik G Dekimpe
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 372
- EAN: 9781848728370
- ISBN: 1848728379
- ID: 02011122
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 632 g
- Rozmery: 235 × 159 × 25 mm
- Dátum vydania: 20. January 2010
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