Kód: 06678564
Consumer Research
This volume collates essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and fabulation in consumer research; postmodern approaches to pluralism in consumer r ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 424
Nakladateľ: Taylor & Francis Ltd, 1997
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Anotácia knihy
This volume collates essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and fabulation in consumer research; postmodern approaches to pluralism in consumer research; marketing in cyberspace; and poststructuralism in marketing.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
74.02 €
- Celý názov: Consumer Research
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 424
- EAN: 9780415156844
- ISBN: 9780415156844
- ID: 06678564
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 861 g
- Rozmery: 234 × 156 mm
- Dátum vydania: 18. December 1997
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