Kód: 07181128
Customer Loyalty Solution
Autor Arthur Middleton Hughes
Database marketing pioneer Hughes combines current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track custom ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 388
Nakladateľ: McGraw-Hill, 2003
- Viac informácií o knihe
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Viac informácií o knihe Customer Loyalty Solution
Nákupom získate 68 bodov
Anotácia knihy
Database marketing pioneer Hughes combines current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. 20 illustrations.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
28.24 €
- Celý názov: Customer Loyalty Solution
- Autor: Arthur Middleton Hughes
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 388
- EAN: 9780071589604
- ISBN: 9780071589604
- ID: 07181128
- Nakladateľ: McGraw-Hill
- Hmotnosť: 517 g
- Rozmery: 229 × 152 × 20 mm
- Dátum vydania: 20. February 2003
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