Kód: 16404056
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding co ... celý popis
Nákupom získate 251 bodov
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
100.66 €
Osobný odber Bratislava a 2642 dalších
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