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Viac informácií o knihe Customer Relationship Management

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 46 bodov

Anotácia knihy

As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Customer Relationship Management
• Autor: Kirstin L Anderson
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 176
• EAN: 9780071379540
• ISBN: 0071379541
• ID: 04010372
• Nakladateľ: McGraw-Hill Education - Europe
• Hmotnosť: 274 g
• Rozmery: 228 × 151 × 14 mm
• Dátum vydania: 16. October 2001

Obľúbené z iného súdka

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