Kód: 01420695
Customer Satisfaction Evaluation
Autor Evangelos Grigoroudis, Yannis Siskos
This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multic ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 308
Nakladateľ: Springer-Verlag New York Inc., 2009
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Anotácia knihy
This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
237.40 €
- Celý názov: Customer Satisfaction Evaluation
- Podnázov: Methods for Measuring and Implementing Service Quality
- Autor: Evangelos Grigoroudis, Yannis Siskos
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 308
- EAN: 9781441916396
- ISBN: 1441916393
- ID: 01420695
- Nakladateľ: Springer-Verlag New York Inc.
- Hmotnosť: 1400 g
- Rozmery: 235 × 155 × 28 mm
- Dátum vydania: 01. November 2009
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