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Viac informácií o knihe Customer Value-centered Management

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Nákupom získate 218 bodov

Anotácia knihy

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Customer Value-centered Management
• Podnázov: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
• Autor: Andreas Krämer, Thomas Burgartz, Christina Muzzu
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 270
• EAN: 9783031904967
• ID: 48233757
• Nakladateľ: Springer, Berlin
• Hmotnosť: 693 g
• Rozmery: 235 × 155 mm
• Rok vydania: 2025

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