Mohlo by sa vám tiež páčiť

Viac informácií o knihe Customer Winback

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 66 bodov

Anotácia knihy

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Customer Winback
• Podnázov: How to Recapture Lost Customers--And Keep Them Loyal
• Autor: Jill Griffin, Michael W. Lowenstein
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 336
• EAN: 9780787946678
• ISBN: 0787946672
• ID: 04920142
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 540 g
• Rozmery: 229 × 153 × 22 mm
• Dátum vydania: 26. March 2001

Obľúbené z iného súdka

---

---

---