Kód: 06685235
Emotion and Reason in Consumer Behavior
Autor Arjun Chaudhuri
Provides insights into the effects that emotion and rational thought have on marketing outcomes. This book uses academic research at a level that students and professionals can understand, and explores satisfaction as an influence ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 182
Nakladateľ: Taylor & Francis Ltd, 2006
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Anotácia knihy
Provides insights into the effects that emotion and rational thought have on marketing outcomes. This book uses academic research at a level that students and professionals can understand, and explores satisfaction as an influence in marketing.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
199.98 €
- Celý názov: Emotion and Reason in Consumer Behavior
- Autor: Arjun Chaudhuri
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 182
- EAN: 9780750679763
- ISBN: 9780750679763
- ID: 06685235
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 454 g
- Rozmery: 236 × 160 × 18 mm
- Dátum vydania: 09. January 2006
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