Kód: 09928352
We live in the age of ageing - no other global trend will do more to impact public policy, health and human welfare. The world's Baby Boomers are marketing's most valuable generation and to exploit an opportunity this significant ... celý popis
Angličtina
19.53 €
Bežne: 25.11 €
Ušetríte 5.58 €

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Anotácia knihy
We live in the age of ageing - no other global trend will do more to impact public policy, health and human welfare. The world's Baby Boomers are marketing's most valuable generation and to exploit an opportunity this significant requires the smartest thinking from the marketing community. This book covers the latest ideas and methods in marketing to the ageing consumer.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
19.53 €
Angličtina
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