Kód: 02171215
Global Advertising Regulation Handbook
Autor Mary Shaver
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 256
Nakladateľ: Taylor & Francis Ltd, 2013
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Anotácia knihy
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
95.85 €
- Celý názov: Global Advertising Regulation Handbook
- Autor: Mary Shaver
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 256
- EAN: 9780765629692
- ISBN: 0765629690
- ID: 02171215
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 482 g
- Rozmery: 252 × 179 × 14 mm
- Dátum vydania: 11. October 2013
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