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Viac informácií o knihe Global Marketing - Market Entry of 'Dr. Ing. hc. F. Porsche AG' in China

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Scholarly Research Paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 70, University of the West of England, Bristol, language: English, abstract: This assignment describes, analyses and evaluates Porsche 's strategyto enter the Chinese market for exclusive sport cars. On the basis of the literature review the assignment focuses on the general decision to enter the mainland's market and furthermore it particularly evaluates the chosen mode of market entry from cultural, automobile-specific, branding and promotional perspectives.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Global Marketing - Market Entry of 'Dr. Ing. hc. F. Porsche AG' in China
• Autor: Karsten Klauenberg
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 24
• EAN: 9783656991366
• ISBN: 3656991367
• ID: 05285188
• Nakladateľ: Examicus Publishing
• Hmotnosť: 59 g
• Rozmery: 254 × 178 × 2 mm
• Dátum vydania: 08. March 2012

Obľúbené z iného súdka

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