Kód: 09394629
Handbook of Brand Management Scales
Autor Veronique Pauwels-Delassus
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handboo ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 310
Nakladateľ: Taylor & Francis Ltd, 2015
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Anotácia knihy
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketin
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
268.39 €
- Celý názov: Handbook of Brand Management Scales
- Autor: Veronique Pauwels-Delassus
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 310
- EAN: 9780415742955
- ISBN: 9780415742955
- ID: 09394629
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 636 g
- Rozmery: 164 × 241 × 24 mm
- Dátum vydania: 04. August 2015
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