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Viac informácií o knihe Hybrid Value Creation

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation. In addition, it helps practitioners to come to grips with understanding the dynamics of hybrid value creation, irrespective of the industry they are in. At the same time directions for future research are identified and provided.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Hybrid Value Creation
• Autor: Vivek K. Velamuri
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 200
• EAN: 9783834939609
• ISBN: 3834939609
• ID: 01784300
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 2903 g
• Rozmery: 210 × 148 × 13 mm
• Dátum vydania: 10. April 2013

Obľúbené z iného súdka

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