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Viac informácií o knihe International Marketing

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• Anotácia kniha
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Anotácia knihy

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy.§Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for instance, from Asia to Europe, Europe to North American and Latin America to the US. §The new edition has been brought completely up-to-date and has a full range of ancillary material for lecturers and students.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: International Marketing
• Autor: Hans Muhlbacher
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 800
• EAN: 9781844801329
• ISBN: 1844801322
• ID: 01356089
• Nakladateľ: Cengage Learning EMEA
• Hmotnosť: 1560 g
• Rozmery: 274 × 219 × 31 mm
• Dátum vydania: 10. March 2006

Obľúbené z iného súdka

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