Mohlo by sa vám tiež páčiť

Informovať o naskladnení knihy

Viac informácií o knihe Introduction to Marketing, International Edition

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 327 bodov

Anotácia knihy

With a fresh, streamlined design, Introduction to Marketing, 9e "Takes You There"--helping students and instructors achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful teaching and learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and teaching styles. An online megaresource, CengageNOW creates personalized study plans that enable students to identify weak spots and effectively master materials. It also allows instructors to easily make and grade assignments--and monitor students' progress. Shot specifically for this textbook, an all-new video package features fascinating success stories from vibrant companies. There are also myriad resources to liven the classroom experience. And with the Integrated Learning System, all content and supplements are organized by learning objective. With its solid reputation, engaging writing style, and success in a range of teaching environments, this thorough, midlevel marketing text has broad-based appeal among instructors and students alike--helping both reach their ultimate marketing destination.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Introduction to Marketing, International Edition
• Autor: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 704
• EAN: 9780324544015
• ISBN: 0324544014
• ID: 04593212
• Nakladateľ: Cengage Learning, Inc
• Hmotnosť: 1385 g
• Rozmery: 274 × 218 × 25 mm
• Dátum vydania: 25. April 2007

Obľúbené z iného súdka

---

---

---