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Viac informácií o knihe Legends in Consumer Behavior: Morris B. Holbrook

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Anotácia knihy

Captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. This book reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Legends in Consumer Behavior: Morris B. Holbrook
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 6660
• EAN: 9788132118602
• ISBN: 9788132118602
• ID: 03606060
• Nakladateľ: SAGE Publications India Pvt Ltd
• Rozmery: 241 × 184 mm
• Dátum vydania: 04. February 2015

Obľúbené z iného súdka

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