Kód: 02569046
Making Ads Pay
Autor John Caples
A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising. ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 256
Nakladateľ: Dover Publications Inc., 2011
- Viac informácií o knihe
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Anotácia knihy
A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
14.65 €
- Celý názov: Making Ads Pay
- Podnázov: Timeless Tips for Successful Copywriting
- Autor: John Caples
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 256
- EAN: 9780486486017
- ISBN: 048648601X
- ID: 02569046
- Nakladateľ: Dover Publications Inc.
- Hmotnosť: 314 g
- Rozmery: 214 × 140 × 17 mm
- Dátum vydania: 20. October 2011
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