Code: 08788351
Making Ads Pay
by John Caples
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well a ... more
- Language:
English - Binding: Paperback
- Number of pages: 258
Publisher: www.bnpublishing.com, 2013
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14.62 €
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Book synopsis
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
14.62 €
- Full title: Making Ads Pay
- Subtitle: Timeless Tips for Successful Copywriting
- Author: John Caples
- Language: English
- Binding: Paperback
- Number of pages: 258
- EAN: 9781607965664
- ISBN: 9781607965664
- ID: 08788351
- Publisher: www.bnpublishing.com
- Weight: 376 g
- Dimensions: 154 × 229 × 14 mm
- Date of publishing: 08. February 2013
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