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• Anotácia kniha
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Anotácia knihy

By summing up the authors lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Marketing Communication Policies
• Autor: Rainer Busch, Margarete Seidenspinner, Fritz Unger
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 260
• EAN: 9783642072147
• ISBN: 3642072143
• ID: 01652379
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 454 g
• Rozmery: 235 × 155 × 14 mm
• Dátum vydania: 14. October 2010

Obľúbené z iného súdka

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