Kód: 20181373
Marketing Performativity
Autor Hans Kjellberg, Katy Mason, Johan Hagberg
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this 'gap' by asking 'how is marketing theory performative?' ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 250
Nakladateľ: Taylor & Francis Ltd, 2018
- Viac informácií o knihe
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Viac informácií o knihe Marketing Performativity
Nákupom získate 166 bodov
Anotácia knihy
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this 'gap' by asking 'how is marketing theory performative?' How does marke
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
68.75 €
- Celý názov: Marketing Performativity
- Autor: Hans Kjellberg, Katy Mason, Johan Hagberg
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 250
- EAN: 9780367109509
- ISBN: 9780367109509
- ID: 20181373
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 464 g
- Rozmery: 172 × 243 × 24 mm
- Dátum vydania: 18. October 2018
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