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"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes ... celý popis
Angličtina
50.53 €
Bežne: 50.57 €
Ušetríte 0.04 €

Nákupom získate 122 bodov
Anotácia knihy
"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
50.53 €
Angličtina
Osobný odber Bratislava a 12792 dalších
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