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Viac informácií o knihe Public Relations

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Public Relations
• Autor: Danny Moss
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 512
• EAN: 9780761948575
• ISBN: 0761948570
• ID: 01208039
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 892 g
• Rozmery: 232 × 185 × 27 mm
• Dátum vydania: 15. December 2011

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