Kód: 19434742
Public Relations
Autor Ellen Gunning
Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, manag ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 258
Nakladateľ: Bloomsbury Publishing, 2018
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Viac informácií o knihe Public Relations
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Anotácia knihy
Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
65.31 €
- Celý názov: Public Relations
- Autor: Ellen Gunning
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 258
- EAN: 9781352002782
- ISBN: 1352002787
- ID: 19434742
- Nakladateľ: Bloomsbury Publishing
- Hmotnosť: 422 g
- Rozmery: 235 × 164 × 16 mm
- Dátum vydania: 04. October 2018
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