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Viac informácií o knihe Narrative Advertising Models and Conceptualization in the Digital Age

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Nákupom získate 524 bodov

Anotácia knihy

Presents the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Narrative Advertising Models and Conceptualization in the Digital Age
• Autor: Y&
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 360
• EAN: 9781522523734
• ISBN: 1522523731
• ID: 15864720
• Nakladateľ: IGI Global
• Hmotnosť: 1188 g
• Rozmery: 229 × 152 × 22 mm
• Dátum vydania: 30. March 2017

Obľúbené z iného súdka

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