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Viac informácií o knihe Online Channel Integration

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 175 bodov

Anotácia knihy

Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Online Channel Integration
• Podnázov: Value Creation and Customer Reactions in Online and Physical Stores
• Autor: Jochen Binder
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 281
• EAN: 9783658045722
• ISBN: 3658045728
• ID: 05285244
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 3949 g
• Rozmery: 210 × 148 × 16 mm
• Dátum vydania: 26. November 2013

Obľúbené z iného súdka

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