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Anotácia knihy

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Overview of the Public Relations Function
• Autor: Bowen
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 186
• EAN: 9781606490990
• ISBN: 1606490990
• ID: 01220013
• Nakladateľ: Business Expert Press
• Hmotnosť: 302 g
• Rozmery: 229 × 152 × 9 mm
• Dátum vydania: 01. May 2010

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