Kód: 04040141
Places
Autor Simon Anholt
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examin ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 168
Nakladateľ: Palgrave Macmillan, 2009
- Viac informácií o knihe
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Anotácia knihy
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
74.56 €
- Celý názov: Places
- Autor: Simon Anholt
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 168
- EAN: 9780230239777
- ISBN: 0230239773
- ID: 04040141
- Nakladateľ: Palgrave Macmillan
- Hmotnosť: 422 g
- Rozmery: 234 × 163 × 17 mm
- Dátum vydania: 18. November 2009
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