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Viac informácií o knihe Profitable Customer Engagement

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 92 bodov

Anotácia knihy

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Profitable Customer Engagement
• Autor: V. Kumar
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 340
• EAN: 9788132113409
• ISBN: 8132113403
• ID: 05047772
• Nakladateľ: SAGE Publications India Pvt Ltd
• Hmotnosť: 710 g
• Rozmery: 249 × 164 × 23 mm
• Dátum vydania: 06. November 2013

Obľúbené z iného súdka

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