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Anotácia knihy

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Public Relations Practices
• Autor: Allen H. Center, Patrick Jackson, Stacey Smith, Frank Stansberry
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 288
• EAN: 9780133127645
• ISBN: 0133127648
• ID: 09385396
• Nakladateľ: Prentice Hall
• Hmotnosť: 420 g
• Rozmery: 235 × 178 × 10 mm
• Dátum vydania: 29. December 2012

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