Kód: 01025285
Satisfaction: A Behavioral Perspective on the Consumer
Autor Richard L. Oliver
Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction fo ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 544
Nakladateľ: Taylor & Francis Ltd, 2010
- Viac informácií o knihe
327.74 €
Bežne: 327.79 €
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Viac informácií o knihe Satisfaction: A Behavioral Perspective on the Consumer
Nákupom získate 792 bodov
Anotácia knihy
Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of customer satisfaction. It covers various psychological aspects of satisfaction formation. It also traces the history of consumer satisfaction from its earliest roots.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
327.74 €
- Celý názov: Satisfaction: A Behavioral Perspective on the Consumer
- Podnázov: A Behavioral Perspective on the Consumer
- Autor: Richard L. Oliver
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 544
- EAN: 9780765617705
- ISBN: 9780765617705
- ID: 01025285
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 1154 g
- Rozmery: 177 × 250 × 31 mm
- Dátum vydania: 15. February 2010
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