Kód: 04174837
Simply Better
Autor Patrick Barwise
Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for t ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 208
Nakladateľ: Harvard Business School Publis, 2004
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Anotácia knihy
Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for too long. It argues that marketers must understand what customers want from the entire product or service category.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
26.12 €
- Celý názov: Simply Better
- Autor: Patrick Barwise
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 208
- EAN: 9780875843988
- ISBN: 0875843980
- ID: 04174837
- Nakladateľ: Harvard Business School Publis
- Hmotnosť: 563 g
- Rozmery: 244 × 165 × 29 mm
- Dátum vydania: 01. August 2004
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